Verdellino (BG), 15 July 2024 – FECS Group is proud to announce the launch of its new brand identity, an evolution that reflects the core values of sustainability, tradition, and innovation that have defined the Group since its inception.
A Modern Vision Rooted in Timeless Values.
FECS Group’s new brand identity is the result of a careful process of reflection and renewal, aimed at best representing the company’s philosophy. This rebranding is not merely an aesthetic change but a genuine journey into the values that have made FECS Group a leader in its sector over the years.
Sustainability: A Concrete Commitment for the Future.
At the heart of the FECS Group’s new brand identity lies sustainability. Mindful of environmental responsibility, the Group has implemented innovative and sustainable practices across all its operations. The new image communicates this commitment clearly: circularity as a symbol of sustainability and geometry as an expression of rigor are some of the elements that inspired this creative journey.
The final design encapsulates and reflects the core values: on one hand, maintaining overall coherence through double parallel curves of equal thickness; on the other, conveying the uniqueness of each company through the created symbol and the distinct, carefully chosen colour of each logo.
Tradition: The Foundation of Our Success.
Tradition is a cornerstone on which FECS Group is built. With over 25 years of experience, the Group has built a solid reputation based on quality, reliability and expertise. The new brand identity celebrates these deep-rooted traditions, incorporating elements that evoke the Group’s rich history and legacy.
Innovation: Looking Ahead to Grow.
Innovation empowers the FECS Group to confidently ambrace the future. In a constantly evolving world, the Group distinguishes itself by anticipating trends and embracing cutting-edge solutions. The new brand identity is dynamic and modern, reflecting our commitment to innovation..
A Fresh Image for New Opportunities.
The rebranding effort includes a new logo, a revitalized color palette, and a contemporary visual language. These changes effectively communicate with our stakeholders, reinforcing our market position and opening doors to the new growth opportunities – all while staying true to our core values.
“The launch of the new brand identity marks the beginning of a journey where we are increasingly committed to building a sustainable future, honoring our tradition, and driving continuous innovation. We aspire to be industry champions by delivering high-quality products and services to our stakeholders. Our new logos and Group identity are tangible signs of this ongoing commitment and strategic vision,” said Olivo Foglieni, Chairman of the FECS Group.
The role played by the Bergamo-based Digital Company Valeo.it – www.valeo.it – has been pivotal. They understood and translated the goals, passion, and professionalism of the FECS Group and all its constituent companies into the new brand identity.
The FECS Group eagerly embraces its new visual identity, propelling the Group toward an innovative future while firmly rooted in its heritage. We are poised to tackle tomorrow’s challenges with renewed energy and momentum.
